Case 03 – LEEKUMKEE – Forward Marketing

LEEKUMKEE CANADA

Leader in Asian Sauces

Lee Kum Kee, a renowned global leader in Asian sauces and condiments, has been dedicated to enhancing its market presence in Canada. Since starting our collaboration in 2020, we have focused on revitalizing Lee Kum Kee’s brand image across Canada, adapting it to resonate with both its established Asian consumer base and a broader, diverse audience.

Challenge

Lee Kum Kee faced the dual challenge of maintaining loyalty among its traditional consumers while expanding its reach within the broader Canadian market, which is less familiar with Asian flavors. The task was to navigate cultural nuances, intensifying competition in the condiments sector, and the evolving digital marketing landscape, all while maintaining brand integrity and authenticity.

Solution

Our comprehensive strategy for Lee Kum Kee Canada was tailored to encompass robust social media engagement, targeted online marketing, influential blogger partnerships, and strategic advertising. Additionally, we developed a detailed annual marketing calendar and planned quarterly campaigns to leverage seasonal trends and cultural festivities, aiming to keep the brand continuously engaged with consumers and adapt to market dynamics effectively.

What We Did

Media Buy
Influencers Collaboration
Budget Strategy and Control

Campaign Strategy and Management
Comprehensive Social Media Campaign
Public Relations

What Our Client Get

Throughout our four-year partnership, Lee Kum Kee Canada has achieved significant advancements in brand recognition and market penetration. Additionally, there has been a noticeable increase in social media discussions surrounding the brand, particularly regarding new sauce introductions.

Social Media Followers

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Partnership

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Online Campaigns

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LEEKUMKEE CANADA

Challenge

Solution

What We Did

What Our Client Get

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