Case 1 – Birks – Forward Marketing

Birks

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Challenge

Facing intense competition in the Spring Festival market, our task was to capture limited market shares while respecting cultural differences. This required strategically aligning the brand with local cultural contexts amidst a tight timeline, demanding both acumen and exceptional execution to adapt to the rapidly changing market environment.

Solution

We crafted an innovative campaign, infusing it with youthful elements like Spring Festival red envelopes and emoticons, tailored to Chinese aesthetics. Leveraging strong media relations and our team's efficient coordination, we overcame time constraints to meet project demands, enhancing the brand's visibility and garnering widespread recognition.

What We Did

2023 Spring Festival Social Media Campaign planning, advancement, and management
Media Buying
Influencer Campaign
Content Production
Design

What Our Client Get

In a notably short time frame, we assisted Birks with thorough planning and adept execution, culminating in a successful and captivating campaign. This smooth progression within a tight schedule led to heightened attention and positive feedback for Birks.

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Birks

Challenge

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What We Did

What Our Client Get

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