EASON CHAN: FEAR AND DREAMS WORLD TOUR 2023
Mandopop King-level Singer
Eason Chan, renowned as the “King of Mandopop,” has captivated audiences across Asia with his versatile vocal prowess and charismatic stage presence. Despite his immense popularity in the Chinese-speaking world, breaking into the North American market presented a unique set of challenges. The North American concert in 2023 aimed not just to replicate his Asian success but to introduce his music to a broader audience, transcending cultural barriers and establishing him as a global music icon.
What We Did
- Media Buy
- Competitive Research
- Influencers Collaboration
- Budget Strategy and Control
- Digital Paid Ads
- Campaign Strategy and Management
- Comprehensive Social Media Campaign
- Sponsorship Strategy and Resources
- Outdoor Advertising Deployment
- Public Relations
What Our Client Get
The campaign effectively met its objectives, showcasing rapid ticket sales that highlighted the promotional strategies’ reach and appeal. Eason Chan’s concert marked a significant step towards enhancing his international profile, further establishing him as a global music icon.