Warmerdam Flowers
Warmerdam Flowers is a local flower brand in Metro Vancouver with its own farm and floral attraction. Previously focused on local audiences, the brand had zero presence in Chinese-language social media and faced a short seasonal sales window. We helped the brand build its presence from the ground up, driving strong flower season traffic and in-store conversions.
Brand's Challenge
The campaign needed to deliver rapid brand awareness and conversion in a new market with an extremely limited sales window:
- Client had zero experience with Chinese-language social media
- Product was highly seasonal, requiring quick execution
- Flower category was competitive, requiring differentiated content and storytelling
- Needed to build accounts, design content, and launch campaigns in a short timeframe
Client also required education on Chinese social media value and mechanics
Our Solutions
Forward Marketing led Warmerdam Flowers’ 0-to-1 market entry and fast-tracked a flower season promotional campaign, driving visibility and in-store traffic through social-first content, KOL collaboration, and lifestyle storytelling.
- Built and operated REDNote and WeChat Official Account from scratch, defining brand tone and content strategy
- Created high-quality content showcasing the farm as an Instagrammable lifestyle destination
- Managed influencer collaborations to drive buzz and UGC around flower season
- Educated client team on Chinese social media best practices and campaign strategy
- Monitored market feedback and dynamically optimized campaign pacing and content