Food & Beverage

China’s Cult-Favorite Tea Brand

I Am Yogost Canada I Am Yogost, a beloved yogurt-based beverage brand from Asia, entered the Canadian market with a bold ambition: to go from zero to everywhere. As the newly appointed North American licensee, the brand needed a complete go-to-market strategy—one that would adapt to a new cultural context, resonate with a Gen Z audience, and support rapid nationwide expansion. Brand’s Challenge Launching I Am Yogost in Canada meant starting from scratch — with no local presence, digital assets, or brand awareness. We needed to bridge cultural gaps, build a voice that resonated with both Asian and mainstream audiences, and execute quickly to match rapid expansion. At the same time, we developed city-specific campaigns while keeping national branding consistent, balancing B2B franchise marketing with B2C consumer engagement. Our Solutions Forward Marketing assembled a dedicated, bilingual cross-functional team to serve as Yogost’s local brand engine. From branding and platform setup to real-time campaign execution, we partnered with the client to build a full-stack marketing foundation and continually adapt it for multi-city growth. Behind the Success A Closer Look at Our Approach and Execution Brand Foundation Social Activation Content Creation Franchise Campaigns Influencer Marketing Paid Media Client Collaboration Measured Success From reach to revenue, these numbers tell the story. Cool Number 0 % Cool Number 0 % Cool Number 0 % Cool Number 0 %