Thermage® USA
Thermage®, a global leader in non-invasive skin tightening technology, is highly trusted in the medical aesthetics industry. To further expand its influence within the U.S. Chinese-speaking market, the brand engaged us to support promotional efforts for its network of partner medical clinics—driving both consumer education and business conversion for Thermage® treatments.
Brand's Challenge
This project required a decentralized, cross-region marketing approach, balancing content precision with scalable execution:
- Highly professional product demanded educational yet brand-aligned content
- Clinics were geographically dispersed across the U.S., with varying needs and market dynamics
- Required 1-on-1 engagement with each clinic to tailor promotional strategies
- The brand team had limited experience with Chinese social media, needing education and trust-building
- Internal trust between the brand and partner clinics needed to be strengthened to enable smooth execution
Our Solutions
Forward Marketing led the U.S. Thermage® campaign with a grouped management model, customized content approach, and agile collaboration framework—positioning Thermage® as an authoritative leader in the market and driving tangible results.
- Conducted in-depth regional research and developed city-specific marketing strategies
- Facilitated 1-on-1 engagement with clinics to tailor content and promotional plans
- Produced and deployed high-quality content on REDNote and WeChat Official Account to educate and inspire the market
- Managed KOL / KOC collaborations to generate authentic treatment experience content
- Designed targeted advertising strategies to drive lead generation for partner clinics
- Helped build effective communication frameworks between brand and clinics to foster trust and alignment
- Continuously monitored campaign performance and optimized strategies accordingly