Insights

TransLink, Metro Vancouver’s public transit authority, has officially named PATTISON Outdoor Advertising as its new exclusive out-of-home (OOH) advertising partner, marking the end of its long-standing collaboration with Lamar Advertising. This strategic change will introduce a wave of digital transformation, with high-definition screens planned to replace outdated display systems and a significant reduction in paper posters, supporting both sustainability and innovation. Why does this matter for brands and marketers? Digital-First, Creative-Driven: With PATTISON Outdoor as TransLink’s new partner, brands can look forward to more dynamic, engaging, and creative campaigns made possible by the future rollout of upgraded digital screens. Massive Daily Reach: OOH advertising across SkyTrain, buses, SeaBus, and West Coast Express covers millions of daily commuters—making it a powerful tool for driving brand awareness and local engagement. Revenue Generation for Transit: Advertising remains the single largest source of non-fare revenue for transit systems globally. For TransLink, advertising and other non-fare sources are projected to generate nearly $43 million this year alone. Is OOH Right for Your Brand or Campaign? OOH advertising is ideal for: Major product launches, brand upgrades, community events, and large-scale promotions. Brands aiming for rapid, widespread exposure in high-traffic locations. Creative marketers looking to make a bold statement and integrate online/offline experiences. Forward Marketing’s Experience Our team has extensive experience planning and executing OOH campaigns for clients in real estate, consumer goods, and event marketing. By leveraging Metro Vancouver’s prime transit locations and digital display technology, we help brands achieve outstanding reach and measurable impact. Ready to Elevate Your Brand with OOH? Contact Forward Marketing for customized OOH advertising strategies and expert campaign management in Metro Vancouver.