Sayy Academy
Sayy Academy is a newly established education institution that started with zero market presence. The brand aimed to drive initial sales, build awareness, and establish a strong reputation within the community. We led Sayy’s full brand development and multi-channel marketing from the ground up, delivering rapid growth in both sales and brand influence.
Brand's Challenge
The campaign required building brand recognition and lead generation capabilities from scratch in a highly competitive market:
- No existing brand awareness or industry network
- Client unfamiliar with Chinese-language media and marketing channels
- Company strategy still evolving, requiring flexible marketing cadence
- Highly competitive education sector demanding differentiated positioning
- Brand needed to drive quick lead generation while building long-term brand assets
Our Solutions
Forward Marketing led Sayy Academy’s 0-to-1 brand buildout and full-funnel marketing, combining brand consulting, content strategy, community operations, and paid media to drive rapid market entry and sustained growth.
- Designed brand positioning and market entry strategy
- Conducted competitive research to identify differentiation opportunities
- Built and operated high-frequency content ecosystem on REDNote and WeChat Official Account
- Planned and executed REDNote paid campaigns to drive precise lead generation
- Organized offline events to enhance brand exposure and user engagement
- Provided ongoing business consulting and strategic guidance to adapt marketing efforts
- Maintained high-frequency communication with client team to drive execution and optimization