I Am Yogost Canada
I Am Yogost, a beloved yogurt-based beverage brand from Asia, entered the Canadian market with a bold ambition: to go from zero to everywhere. As the newly appointed North American licensee, the brand needed a complete go-to-market strategy—one that would adapt to a new cultural context, resonate with a Gen Z audience, and support rapid nationwide expansion.
Brand's Challenge
Launching I Am Yogost in Canada meant starting from scratch — with no local presence, digital assets, or brand awareness. We needed to bridge cultural gaps, build a voice that resonated with both Asian and mainstream audiences, and execute quickly to match rapid expansion. At the same time, we developed city-specific campaigns while keeping national branding consistent, balancing B2B franchise marketing with B2C consumer engagement.
Our Solutions
Forward Marketing assembled a dedicated, bilingual cross-functional team to serve as Yogost’s local brand engine. From branding and platform setup to real-time campaign execution, we partnered with the client to build a full-stack marketing foundation and continually adapt it for multi-city growth.