Eason Chan North America Tour
Eason Chan, one of the biggest pop stars in the Chinese-speaking world, launched a two-month, six-city North America tour across New York, Toronto, Vancouver, Los Angeles, San Francisco, and Las Vegas. This large-scale project required flawless cross-team coordination, high-volume media execution, and exceptional content quality. We led the campaign end-to-end, ensuring seamless execution and measurable impact.
Brand's Challenge
This was a high-pressure, complex, large-scale campaign that demanded top-tier execution across multiple markets:
- Large scope involving six cities and multiple stakeholders (China-based artist team, U.S. promoters, media partners)
- Extremely tight timelines requiring rapid content production, media planning, and team coordination
- Time zone differences between China and U.S. teams added complexity to project management
- Campaign elements were highly dynamic and subject to change, requiring real-time strategy adjustments
- OOH activation (Times Square, New York) demanded premium quality and full-process oversight—including issue resolution when one screen encountered an error
All content had to meet high creative standards to match Eason Chan’s brand and fan expectations
Our Solutions
Forward Marketing led the full-channel marketing rollout for the tour. We established a dedicated project team to ensure 24/7 responsiveness, agile workflow management, and seamless execution across all channels and stakeholders.
- Designed full-channel advertising strategy and channel mix roadmap
- Managed dynamic ad buys and creative optimization on REDNote, Facebook/Instagram, and YouTube
- Planned and executed Times Square OOH activation (three screens), managing creative delivery, live monitoring, and issue resolution
- Produced and published high-quality PR content to enhance brand voice and drive fan engagement
- Maintained high-frequency reporting and alignment with artist management to ensure synchronized cross-team execution
- Delivered rapid adjustments to campaign pacing and content as tour dynamics evolved